The solution also enabled advanced business analytics through data consolidation, offering actionable insights and predictive trends. Integrated calendaring and scheduling supported post-delivery engagement and query tracking, while continuous data enrichment at every customer touchpoint helped identify potential replacement and referral opportunities, driving long-term customer value.
BMW & MINI Drive Excellence in Customer Engagement Across Southeast Asia
BMW & MINI Drive Excellence in Customer Engagement Across Southeast Asia
To streamline operations and enhance customer engagement across its dealership network, BMW and MINI implemented a comprehensive regional rollout spanning Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, and the Rest of Asia (RoA). This initiative focused on automating the sales process—from enquiry and test drives to follow-ups, agreements, and delivery—ensuring a seamless customer journey. Regional marketing campaigns, including events and roadshows, were centrally managed for better impact and consistency.
Contact us
Let’s connect with our experts and transform your business
Whether you are looking to start from scratch or re-engineer your system, we’d love to hear from you.
