.

An integrated platform for a
Digital Retail Revolution

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Retail CRM Solution Overview

Our consolidated application platform incorporates customer profiling, loyalty management, revenue, mobile App Development & POS integration that are offered through a subscription model to reduce costs.

Key Features


Customer Profiling
Detailed profiling and segmentation of customers to gain a comprehensive understanding of demographics, preferences, purchasing trends etc.

Marketing Automation
Execute targeted multi-channel marketing campaigns (Mass emailing, SMS campaigns etc.); Event RSVP, registration and participation tracking, measure effectiveness of marketing activities.

POS Integration
Integrate with POS system for customer transactions; Custom POS development.


Customer Lifecycle & Engagement Model
Customized lifecycle tracking and automated segmentation and relationship progression. Automated RFM (Recency, Frequency, Monetary Value) scoring of customers to measure relationship value.

Membership & Loyalty Management
Loyalty engine for automatic points and benefits calculation; Rewards and redemption catalogue setup.

Service & Support Automation
Multi-channel customer service. Branded self-service setup for customers, knowledge base setup, etc.


Member Portal
Branded member portal for rewards and redemption; Member promotions, event registrations, etc.

Mobile Apps
Branded Mobile Apps for iOS and Android platforms with store/outlet locator, publishing content, promotions, news, notifications, etc. to customers.

Avid has relied on TechMatrix as a key partner for Salesforce Projects - Jonathan Thomas, Global Applications Director

Case Studies


CULAM CAPITAL
Automate sales, risk management, approvals & empower investors.
View the case study

EXPAT INSURANCE
Data governance of over 2000 products and 27 insurers
View the case study

MERCY RELIEF
Integration of Donors, fundraising, sponsorship & events with cloud
View the case study

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